Case Study/

Block Universe Custom Font

An educational font that seamlessly blends playfulness with readability across all media

Overview

I was commissioned by the BAFTA award-winning Alphablocks team to create the custom font family BlocksUniverse, designed for use on their well-known characters, animated TV shows and other media.

The typeface needed to balance a playful aesthetic with exceptional readability, supporting Alphablocks’ educational mission.

Blocks Universe – Alphablocks Font – Jamie Clarke Type

Method

After analysing the previous Alphablocks typeface, I identified key changes to improve legibility, clarity and balance. I designed a range of weights from thin to heavy, along with a regular italic.

The character set covered all Latin European languages, with distinct shapes drawn for ‘b’ and ‘d’, plus alternate numerals provided for regional preferences.

A-Z a-z Blocks Universe, Alphablocks Font – Jami Clarke Type

Outcome

The resulting type family is visually engaging, highly readable and versatile. Used across TV and media, BlocksUniverse enhances Alphablocks’ brand while meeting the rigorous demands of content designed to support early literacy.

The client praised the project for its precision, clarity and seamless execution.

Jamie created a beautiful font for us, that fits our needs perfectly. He is a pleasure to work with.
Ruth Cassidy, Editorial Director – Alphablocks Ltd

Get in touch

Have a project in mind? Let’s make it happen.

Photo of Jamie Clarke – Let’s chat about your project