...so this packaging design feels like a fitting tribute to my addiction. This concept, born out of a project that didn't proceed, was inspired by the Pouchée wood alphabets. The illustrated ampersands, matched with flecked, textured paper seek to evoke early-Victorian packaging.
While creating the lettering for the fictional brand name, ‘Albert & Rose’, I realised that it would make a fun, layered typeface. I subsequently released the font commercially and it's become one of my most popular designs. You can read more about Brim Narrow here.
I made several studies of a variety of ‘Fatface’ ampersands, including the Pouchée ampersands as well as those with more modern proportions.
I redrew the characters to gauge their suitability to accommodate the internal illustration, taking particular note of their weight, structure and ability to work with a strong shadow (without clogging up the arm or counter spaces).
The main diagonal is curved and swollen to better accommodate illustration, while the shadow is drawn optically (rather than as a true shadow), to strengthen particular areas of the character.
Each design follows a simple internal structure, enabling the eye to more easily comprehend the whole design.
More Lettering & Fonts
The Woman In BlackBook Cover
The Paris MysteriesBook Cover
Orvis Brand LetteringBranding
Casino Royale Limited EditionBook Cover
A History of ChristianityBook Cover
Bière du SoirBranding
The Folio Diary 2022Book Cover
Ghost LettersBook Cover
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