Case Study/

Orvis Brand Illustrations

Typography meets nature – illustrated letters inspired by nature for Orvis.

Overview

Orvis commissioned me to create a set of illustrated letters for their brand, each depicting flora and fauna from distinct natural habitats. The design reflects Orvis’s passion for adventure and the outdoors.

Orvis O – River: Trout with aquatic vegetation, bubbles and water patterns. Rock and sand at the bottom – Jamie Clarke Type
Orvis R – Uplands: A dog flushing two pheasants, surrounded by tall grasses and wild flowers – Jamie Clarke Type

Method

Each letter was intricately drawn in a woodblock-inspired style, capturing the essence of environments such as rivers, uplands, riverbanks, forest floors, and saltwater regions. The artwork balances vintage craftsmanship with a fresh, contemporary appeal.

Orvis V – Riverbank: Caddisfly with bullrushes, showing water and dragonfly – Jamie Clarke Type
Orvis I – Forest Floor: Nesting grouse under oak with acorns. Showing mushrooms and bracken – Jamie Clarke Type

Outcomes

The final illustrations bring Orvis’s identity to life, creating a timeless connection between the brand and the natural world.

Jamie is your illustrator. Here’s why: He’s a rock star talent. The man can create anything. He tracks on creative direction and doesn’t miss a beat. He listens. He understands. He pushes on ideas to bring out their full potential. And then best of all...he delivers...on time and on point. Beautiful work. I trust him with my trickiest projects. He’s a superb communicator. Jamie is your illustrator.
Paul Vaughn, Director of Product – Orvis

Give Orvis Not Ordinary – Jamie Clarke Type

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