Rivals Custom Font

Building on the success of the Rivals title treatment I designed for Disney+, I was commissioned by The Creative Partnership to design a custom font that carried forward its seductive yet commanding style.

The typeface was crafted to tease out the themes of allure and ambition with sensual curves and sharp serifs.

We expanded the provocative, stencil-like feature in the R to other capitals, adding a subtle erotic charge to the letterforms.

The final custom typeface exudes strength and sophistication, lending a sexy, domineering edge to the titles. It includes 145 characters, one weight, and stylistic alternatives.

Jamie created a beautiful font for us, that fits our needs perfectly. He is a pleasure to work with.