ALS Tailored Creatives
Categories:
A fusion of classic heraldry and playful modernity—typographic crests that mix luxury and expressive design
Overview
Checkpoint ALS, a leader in branding and labeling for the fashion industry, commissioned me to create a series of typographic graphics to showcase their manufacturing expertise to clients.
The designs explored two contrasting trends—Formal Luxury, inspired by the aesthetics of post-COVID fashion, and Informal Organic, which embraces fluid, expressive letterforms.
Method
I developed three individual crests plus a main emblem, combining structured monograms with playful illustration.
Each crest highlights the company’s brand values and manufacturing strengths, balancing intricate detail with clarity to ensure versatility across both printed and stitched applications.
Outcomes
Each design is a vibrant, jewel-like monogram, telling a visual story about the company. The designs were reproduced by ALS production teams worldwide across a range of media, including embroidery, print, and foil stamping.
What we received from Jamie was fantastic and completely surpassed all of our expectations.
