Glenside Brand Illustration

“Heritage architecture, contemporary design and botanical splendour.”

While in Australia…

I designed an ornamented G motif as part of an exciting new identity for the Glenside residential redevelopment in Adelaide, South Australia.

I worked with Martins Brand House, which was responsible for branding the rebirth of the large area in the heart of South Australia’s capital city. The G draws on the site's existing natural botanic beauty and historic significance.

Glenside Branding Illustration G, Pouchée Inspired | Jamie Clarke Type

Glenside Branding Illustration signage | Jamie Clarke Type

The design references the existing Victorian buildings and the variety of native plants on site, striking the perfect balance of old and new.

The species decorating the G are Blue Gum (Eucalyptus leucoxylon) and Golden Wattle (Acacia pycnantha) flowers, both of which are endemic in South Australia, together with Calytrix flowers.