Glenside Brand Illustration

‘Heritage architecture, contemporary design and botanical splendour.’

While in Australia…

I designed an ornamented G motif as part of an exciting new identity for the Glenside residential redevelopment in Adelaide, South Australia. 

I worked with Martins Brand House, which was responsible for branding the rebirth of the large area in the heart of South Australia’s capital city. The G draws on the site's existing natural botanic beauty and historic significance. 

Glenside Branding Illustration G, Pouchée Inspired | Jamie Clarke Type

The design references the existing Victorian buildings and the variety of native plants on site, striking the perfect balance of old and new. 

The species decorating the G are Blue Gum (Eucalyptus leucoxylon) and Golden Wattle (Acacia pycnantha) flowers, both of which are endemic in South Australia, together with Calytrix flowers.

Detail Glenside G Branding signage, CVC decorative illustration | Jamie Clarke Type
Glenside G Branding signage, CVC decorative illustration | Jamie Clarke Type

One of the CNC-cut Gs at the entrance to the show suite.

Glenside Branding Illustration montage | Jamie Clarke Type
Glenside Branding Illustration Brochures | Jamie Clarke Type
Glenside Branding Illustration Brochure | Jamie Clarke Type
Glenside Branding Illustration Brochure 2 | Jamie Clarke Type
Glenside Branding Illustration G brochure cover spot UV | Jamie Clarke Type
Glenside Branding Illustration huge G signage | Jamie Clarke Type

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